COSMOS on CeBit 2004
Visit COSMOS ( Community Online Services and MObile Solutions)
Hall 12, booth B26, O2 Germany
Mobile Kommunikation
German Publication about added value, new technologies and services for mobile Devices
 

Putting a vision to practice
A vision is only substantial when it can be put into practice. If it is merely a great theoretical idea that is not meeting the existing technology and the current needs of the various target groups it will remain a mere vision doomed to failure. mobilemedia europe will help you to analysing and developing visions that will withstand the process of practice.

Current situation
Some difficulties in establishing current mobile technology trends into practice are:
The existence of a large amount of loose ideas concerning the technical standards, applications and the various target groups (eg. transmission standards and protocols, devices, applications, business and end consumer market etc.)
Rapid change in trends that are due to the need of the manufacturers to compete on a global market and consumers that are demanding state-of-the art technology.
Lacking experience or understanding on the employed technologies and the global market as a whole due to the vastness of this field.

Evolving task
Carefully surveying the hype environment and rationally analysing it without losing the goal for practice and usefulness.
Examination of the vast market of mobile applications, standards, etc. in an ordered and analytical manner that will allow to define and segregate the useful and promising.
Never losing the sight for the practical and necessity of economical advantage intended to reach
Learning from the results of evaluation and pursuing the goals will be of utmost important on the way to putting visions into practice.

mobilemedia europe's vision & mission
On the hunt for clients and investors the industry often seem to forget the difference between a vision and a practical solution. Promises are made to clients and end-consumers that can not be met. This leads to disappointment and a declining interest in new technologies that should be developed for an improvement of human life.
mobilemedia europe will support you in the process of evaluation and help you understand the difference of a vision and a practical solution and how to deploy it in your specific case to the maximum usability.